oni is a seasoned marketing strategist with over 20 years of experience shaping brand narratives, investor engagement, and purpose-driven campaigns across global markets. As Insight Terra’s fractional Chief Marketing Officer, she leads with clarity, creativity, and a deep commitment to environmental resilience and technology, amplifying the company’s mission to safeguard ecosystems through intelligent data solutions.

Her career spans media, philanthropy, and innovation, with a focus on connecting US and UK-based investors and donors to transformative initiatives in sub-Saharan Africa and other emerging regions. Joni has held marketing roles at Virgin Unite, ITV BroadReach Group and Orbis International, she has also served as a consultant on the Flying Eye Hospital, and with MasterCard Foundation and Gates Foundation contributing to global impact work.

In 2024, she founded Birdsong Media, a strategic consultancy dedicated to elevating purpose-led organizations through bold storytelling and stakeholder alignment.

At Insight Terra, Joni drives brand strategy, investor communications, and ecosystem partnerships—ensuring the company’s voice is as visionary and grounded as the environmental intelligence it delivers.